WFBL Pets

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Privacy Policy

‌Effective Date: September 20, 2026‌

Welcome to the privacy policy of WFBL Pets GmbH. We operate our e-commerce platform accessible via www.wfblpets.com, dedicated to providing high-quality, thoughtful pet accessories to pet lovers across Germany and beyond. At WFBL Pets, founded by passionate local pet enthusiasts, we deeply respect the value of your personal data, and this policy is designed to clearly explain how we collect, use, store, share and protect your personal information when you visit our website, browse our collection of grooming tools, portable pet water bottles, interactive pet toys and other pet-related products, create an account, place an order, or interact with our services in any way. We process your personal data in full compliance with the General Data Protection Regulation (GDPR) as implemented in the Federal Republic of Germany, as well as all applicable local data protection laws.

1. Data Controller Information

The data controller responsible for your personal information processing activities is:
WFBL Pets GmbH
Address: Hinrichsholz 1, 24376 Kappeln, Germany
Contact Email: [email protected]
Contact Phone Number: +49 46429229553
If you have any questions, concerns or requests related to your personal data or this Privacy Policy, you can reach out to our data protection team at any time via the contact methods listed above. We will respond to your inquiry within a maximum of 3 business days, and in all cases within the legal requirements set out by applicable data protection regulations.

2. Types of Personal Data We Collect

We only collect personal data that is necessary to deliver our full range of e-commerce services to you, and we never gather unnecessary information without your explicit knowledge and consent. The categories of personal data we may process include the following:

2.1 Data You Provide Directly to Us

  • ‌Account Registration Data‌: When you create a user account on our website to manage orders, save your preferred shipping details, and track your purchase history, we collect your full name, email address, chosen account password, and optional phone number if you choose to provide it for delivery updates.
  • ‌Order and Transaction Data‌: When you place an order for any of our pet accessories, from our 2-in-1 grooming brush and nail file for small pets, self-cleaning slicker brushes, five-finger grooming gloves, to our insulated stainless steel pet water bottles and natural rubber chew toys, we collect your full billing address, shipping address, payment information (we do not store full credit or debit card details on our servers, all sensitive payment processing is handled by certified PCI DSS compliant payment service providers), order history, purchase preferences, and special instructions you leave for your order processing or delivery.
  • ‌Customer Support Correspondence Data‌: When you contact us via email, phone or our website contact form for questions about products, shipping, refunds, returns, or any other customer service inquiries, we collect the content of your messages, your contact details you provide in the correspondence, and our internal notes related to your request to ensure we provide consistent, high-quality support to you every time you reach out.
  • ‌Marketing Preference Data‌: When you sign up for our newsletter to receive updates on new pet product arrivals, exclusive discounts, seasonal promotions for your furry friends, we collect your email address, and records of your consent to receive such marketing communications, as well as your preferences for the type of content you wish to receive from us.
  • ‌Voluntarily Submitted Profile Data‌: You may choose to add optional information to your user profile on our website, such as the name, breed, age and special care needs of your pets, to help us provide personalized product recommendations that best suit your pet’s specific requirements, for example, recommending a gentle rubber curry brush for short-haired sensitive pets if you tell us you have a short-haired dog with skin sensitivities.

2.2 Data We Collect Automatically When You Use Our Website

When you browse www.wfblpets.com, our servers automatically collect certain technical information to help us maintain website functionality, improve user experience, and analyze site performance. This data includes:

  • Your device information, such as the type of device you use to access our site, unique device identifier, operating system version, browser type and version, language settings, and screen resolution.
  • Your log data, including your IP address, the date and time you access our website, the specific pages you visit on our platform, the links you click, the duration you spend on each page, the pages you visit immediately before navigating to our website, and the number of times you return to our site.
  • Cookie and similar tracking technology data. We use first-party and strictly necessary cookies to keep your shopping cart active as you browse through our full collection of pet accessories, remember your login session, and save your display preferences for our website. We also use performance and analytics cookies to understand how visitors interact with our shop, so we can fix bugs, optimize page loading speeds, and improve the layout of our product pages to make it easier for you to find the exact deshedding glove, undercoat rake or portable water bottle you are looking for. You can manage or disable cookies at any time through your browser settings, but please note that disabling strictly necessary cookies may result in your shopping cart not being saved between browsing sessions, or you being unable to access certain account-related functions on our website.

3. Purposes and Legal Bases for Processing Your Personal Data

We process your personal data only for legitimate, clearly defined purposes, as outlined below, with corresponding legal bases compliant with GDPR requirements:

3.1 Performance of Our Contract With You

The majority of our data processing activities are carried out to fulfill our contractual obligations to you when you make a purchase on our platform. This includes:

  • Processing, confirming and fulfilling your order for pet products, verifying your payment, arranging shipping to your specified address, and sending you order status updates, tracking information, and delivery notifications for your purchases.
  • Managing your user account on our website, allowing you to access your order history, modify your saved address details, view past refund requests, and manage your personal profile.
  • Processing your return and refund requests in accordance with our published Refund and Returns Policy, verifying the returned product details, and issuing the corresponding refund to your original payment method.
    Providing your order-related information is a contractual requirement; if you do not provide the necessary name, shipping address and payment details, we will not be able to process and deliver the pet accessories you order from our shop.

3.2 Legitimate Interests Pursued by Us or Third Parties

Where processing is based on legitimate interests, we have carried out a careful balancing test to ensure that our processing does not override your fundamental data protection rights and freedoms. These legitimate interest processing activities include:

  • Maintaining the security and stability of our e-commerce website, preventing unauthorized access, fraud, cyberattacks, and abusive activities on our platform, to protect both your personal data and the safety of all our registered users. For example, we process IP address data to detect unusual mass order activities that may indicate fraudulent transactions.
  • Analyzing user browsing behavior on our website to improve our product selection, optimize our website navigation, and develop new pet accessories that match the preferences of our customers and their pets. For instance, if we observe that many users with long-haired dogs spend significant time viewing our dual-sided undercoat rake, we may expand the related product descriptions to add more user feedback and usage tips for that item.
  • Sending you service-related non-marketing notifications, such as important updates to our Terms of Service, changes to our Shipping Policy, or alerts about temporary website maintenance that may affect your shopping experience. These notifications are critical to ensuring you can continue to use our platform smoothly, and we do not require your separate consent to send these operational service messages.
  • Resolving legal disputes, enforcing our website Terms of Service, and cooperating with law enforcement authorities where legally required, to protect the legitimate rights of WFBL Pets GmbH, our customers, and our business partners.

3.3 Your Explicit Consent

For processing activities that are not covered by contract performance or legitimate interests, we will only process your personal data after obtaining your explicit, freely given, specific, informed and unambiguous consent. These activities include:

  • Sending you our marketing newsletter, personalized product recommendations, exclusive promotional offers, and pet care tips that we believe may be relevant to you and your furry companion. You can withdraw your consent to receive marketing communications at any time, free of charge, by clicking the “unsubscribe” link at the bottom of every marketing email we send, or by sending us a message at our contact email address. After you withdraw your marketing consent, we will immediately stop sending you any marketing messages, while we still retain the necessary data to process any ongoing orders you have with us.
  • Using non-essential analytics and targeting cookies for personalized advertising that promotes our pet product collection on third-party social media and e-commerce platforms. You can adjust your cookie consent choices at any time via the cookie consent banner on our website.

3.4 Compliance With Legal Obligations

We also process your personal data to comply with our various legal obligations as a registered business operating in Germany. These obligations include retaining transaction records for tax and accounting purposes in accordance with German commercial law, verifying your identity when you submit a data rights request to ensure we do not disclose your personal data to unauthorized third parties, and disclosing information to competent public authorities only when we are legally compelled to do so by valid court orders or official legal requests.

4. How We Share Your Personal Data

WFBL Pets GmbH never sells, rents or leases your personal data to unrelated third parties for their own marketing purposes, under any circumstances. We only share your personal data with carefully selected third parties when it is strictly necessary to deliver our e-commerce services, as outlined below:

  • ‌Authorized Service Providers‌: We share necessary data with our trusted business partners who perform critical services on our behalf, to fulfill your order and operate our website smoothly. This includes shipping and logistics providers who receive your name and shipping address to deliver your ordered pet grooming tools, water bottles or pet toys; PCI DSS certified payment processors who handle all of your payment transaction data securely; website hosting providers that host our www.wfblpets.com platform and store our encrypted user data; email service providers who help us deliver order confirmations and service notifications to you; and professional legal, tax and accounting advisors who we may share limited necessary data with for compliance purposes. All of these service providers are bound by strict data processing agreements that require them to protect your personal data in full compliance with GDPR rules, and they are only permitted to process your personal data in accordance with our explicit instructions.
  • ‌Legal and Regulatory Authorities‌: We may disclose your personal data if we are required to do so by binding applicable law, court order, or official mandatory request from a competent public authority, or if such disclosure is necessary to protect our legal rights, the safety of our users, or investigate potential illegal activities related to our e-commerce platform.
  • ‌Business Transfer Scenarios‌: In the event of a future merger, acquisition, sale of all or part of our company assets, or other corporate restructuring procedure, your personal data stored in our systems may be transferred to the succeeding entity. We will require the new relevant entity to continue to process your personal data in accordance with the terms of this Privacy Policy, and we will provide you with advance notice if any material changes to the way your data is processed will occur after the transfer.

5. Data Retention Period

We do not retain your personal data for longer than is strictly necessary to achieve the specific purposes for which the data was originally collected. The specific retention periods for different categories of personal data are as follows:

  • For order transaction data, including your name, shipping address, order records and payment transaction logs: we retain this data for the duration required by German tax and commercial laws, which is generally 10 years after the completion of your transaction, to comply with accounting, tax audit and legal record keeping requirements.
  • For your user account data: we retain your profile information for as long as you keep your account active on our website. If you choose to permanently delete your account, we will erase all your personal profile data within 10 business days, except for the transaction records we are required to retain by legal law as mentioned above.
  • For customer support correspondence data: we retain your support messages and related records for 3 years after we fully resolve your corresponding request, to enable us to reference your historical interaction if you contact us again with related issues, and to demonstrate our compliance with customer service regulations if needed.
  • For marketing newsletter subscription data: we retain your email address for as long as you remain subscribed to our newsletter, and we will immediately delete your email address from our marketing mailing list if you choose to unsubscribe.
  • For automatically collected website browsing log data: we retain these technical logs for a maximum of 12 months, after which these logs are fully anonymized or permanently deleted.
    After the relevant retention period expires, your personal data will be securely erased or irreversibly anonymized in our systems, so that it can no longer be linked back to you as an identifiable individual.

6. Security Measures We Implement to Protect Your Personal Data

At WFBL Pets GmbH, we take the security of your personal data extremely seriously, and we have implemented comprehensive industry-standard technical and organizational security measures to protect your personal information against unauthorized access, accidental loss, destruction, alteration, or unlawful disclosure:

  • All data transmission between your browser and our www.wfblpets.com website is encrypted with strong TLS 1.3 protocol, which ensures that no third party can intercept or read your personal data while it is being transmitted over the internet.
  • All of our servers that store your personal data are located in certified, secured data centers within the European Union, with 24/7 physical access control, video surveillance, fire suppression systems, and uninterrupted power supply systems to prevent physical unauthorized access or hardware damage that could result in data loss.
  • Our internal access to your personal data is strictly role-based: only a very limited number of authorized employees from our order processing, customer support and IT maintenance teams are granted access to the specific personal data they need to perform their job duties, and all of our staff are trained on GDPR data protection rules and signed strict confidentiality agreements.
  • We conduct regular automatic and manual security vulnerability scans on our website infrastructure, perform periodic data security audits, and maintain automated off-site encrypted data backup systems, to ensure that in the event of an unforeseen technical incident, we can recover user data quickly and minimize any risk of data loss.
  • All payment-related sensitive information never touches our local servers: it is processed end-to-end exclusively by our PCI DSS Level 1 certified payment service providers, who maintain their own separate strict security protections for all payment data.
    While we constantly update and improve our security measures to protect your data, please note that no method of data transmission over the internet or electronic storage system can be guaranteed to be 100% secure. If we ever detect a personal data security breach that is likely to pose a high risk to your rights and freedoms, we will notify you and the relevant competent supervisory authority without undue delay, in full compliance with the requirements of Article 33 and 34 of the GDPR.

7. Your Rights Under the GDPR

As a data subject residing in the European Economic Area, you have a full set of enforceable data protection rights under the General Data Protection Regulation, which you can exercise at any time by contacting us via the contact details listed in this policy:

  1. ‌Right of Access‌: You have the right to request a free copy of all the personal data we hold about you, as well as detailed information about the purposes of processing, categories of recipients we share your data with, the planned retention period, and the source of any data we did not collect directly from you.
  2. ‌Right to Rectification‌: If you find that any of the personal data we hold about you is inaccurate or incomplete, such as an outdated shipping address, misspelled name, or incorrect contact phone number, you have the right to request us to correct and complete that data immediately.
  3. ‌Right to Erasure (“Right to be Forgotten”)‌: Under specific circumstances, such as when your personal data is no longer necessary for the original purposes we collected it for, you withdraw your consent for processing and there is no other legal ground for us to retain your data, or you object to the processing and we have no overriding legitimate interest to continue processing, you can request us to erase all your personal data from our systems, in compliance with legal record retention requirements.
  4. ‌Right to Restriction of Processing‌: You have the right to request that we temporarily suspend the processing of your personal data, for example when you contest the accuracy of your data, while we verify its correctness, or when you believe our processing is unlawful but you prefer us to restrict usage instead of deleting your data entirely.
  5. ‌Right to Data Portability‌: For all personal data you have provided to us based on your consent or for the performance of our contract with you, you have the right to receive all that data in a structured, commonly used, machine-readable format, or request us to transfer the data directly to another data controller of your choice, where technically feasible.
  6. ‌Right to Object‌: You have the right to object at any time to processing of your personal data that is based on our legitimate interests, including profiling activities based on those interests. If you object to such processing, we will cease processing your personal data immediately, unless we can demonstrate compelling legitimate grounds for the processing that override your rights, or the processing is necessary for the establishment, exercise or defense of legal claims. You also have the absolute right to object to receiving direct marketing communications from us, at any time and free of charge.
  7. ‌Right to Lodge a Complaint‌: If you believe that our processing of your personal data violates applicable data protection laws, and you are not satisfied with the response we provide to your request, you have the right to submit a complaint to the competent data protection supervisory authority in the German federal state where you reside, or where our company registered office is located.

When you submit a request to exercise your data rights, we will first verify your identity by requesting a copy of a valid government-issued identification document, to make sure the request is submitted by the actual data subject and prevent unauthorized third parties from accessing your personal information. We will respond to your request within 1 month from the date we receive your verified request, and we will not charge any fees for processing your request unless your request is manifestly excessive, repetitive or unfounded, in which case we may charge a reasonable administrative fee.

8. Processing of Children’s Personal Data

Our e-commerce platform www.wfblpets.com is a general consumer pet accessory shopping website, and our services are not directed at children under the age of 16. We do not knowingly collect personal data from children under 16 years old without the explicit prior consent of a parent or legal guardian. If we ever discover that we have inadvertently collected personal information from a child under the minimum age requirement without verifiable parental consent, we will immediately take steps to delete that information completely from our servers. If you believe we may have collected data from a child under 16, please contact us immediately via our provided contact email, and we will resolve the matter promptly.

9. Third-Party Links

Our website may contain links to external third-party websites, for example links to our social media pages, or links to recommended pet care content hosted on external platforms. When you click on these external links, you will be redirected to the website of that third party. Please note that this Privacy Policy applies exclusively to data processing activities carried out by our own platform, and we do not have any control over the data collection, processing and privacy practices of those external third-party websites. We strongly recommend that you review the separate privacy policy of every website you visit after leaving our platform, before you provide any of your personal data to those sites.

10. Changes to This Privacy Policy

We may need to update and revise this Privacy Policy from time to time, to reflect changes in our business operations, new product and service features, updates to applicable legal and regulatory requirements, or feedback we receive from our valued customers. When we make material changes to this policy, we will update the “Effective Date” at the top of this page, post the revised version on our website at www.wfblpets.com, and send you a prominent notification via email or a pop-up alert on our website before the changes go into effect, to ensure you have sufficient time to review the new policy terms before you continue using our services. Your continued access and use of our e-commerce platform after the effective date of the revised Privacy Policy will be deemed as your acknowledgment and agreement to the updated terms of the policy.

At WFBL Pets, your trust is our highest priority. Our entire team of pet lovers is committed to making your experience shopping for pet accessories on our platform safe, enjoyable, and worry-free. If you have any questions, comments or concerns about this Privacy Policy, or any aspect of how we handle your personal data, do not hesitate to contact us at [email protected], give us a call at +49 46429229553, or send a letter to our office at Hinrichsholz 1, 24376 Kappeln. We will be happy to assist you with any inquiries you may have.